Most startups don’t succeed as planned

Usually, the path to success requires founders to pivot — a strategic shift in their business model, target audience, or product offering based on realities as they manifest with experience.

The key to a successful pivot lies in:
1️⃣ Recognising when something isn’t working and why.
2️⃣ Listening to your customers for feedback and unmet needs.
3️⃣ Acting decisively to implement changes before it’s too late.

A mentor plays a vital role during a pivot, offering guidance to minimise risks through better anticipation and running pilot trials. One needs to continuously align one’s strategy with market opportunities and realities.