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The Art of Taking Tough Decision

The Art of Taking Tough Decision

Founders often find themselves in a tough spot when it comes to making difficult decisions. Whether it’s letting go of an underperforming employee, ending a project that isn’t working, allocating resources, or changing the business model, many tend to delay these choices because they are not clear of the consequences.

But here’s why putting them off can be more costly than you think:
1️⃣ Problems Don’t Fix Themselves: Ignoring an issue usually makes it worse over time. What might seem like a small problem can grow into something much bigger if not addressed promptly.
2️⃣ It Drains Resources: Every moment spent on something that isn’t working can waste time, money, and energy. This can hinder your ability to invest in areas that could actually benefit your business.
3️⃣ It Slows Growth: Holding onto the wrong decisions can prevent you from focusing on what truly drives your business forward. This can stall your growth and keep you from seizing new opportunities.

Most of the time, founders don’t invest the effort to thoroughly analyze the situation—its root causes, pros and cons, and the available decision options.
This analysis should be done calmly and objectively, without pressure or fear. Once this groundwork is laid, the confidence to make bold decisions comes naturally.


So, don’t shy away from confronting the issue. When you dig deep, backed by facts and clear understanding, the problem often appears far less daunting than it initially seemed. Break it down into smaller components, go directly to where it’s happening, and assess it objectively. Treat the problem as a situation—not an emotional trigger. And remember, a well-analyzed problem is already more than halfway to being solved!